How to pitch brands as an influencer: email and DM templates that work

Updated 24 October 2026 · by the Miracle team

Find the right brands, find a real email, and write a short pitch that gets replies. With copy-and-edit templates for email, DM and follow-up.

A good pitch is short, specific and about the brand, not about you. Here’s how to find brands worth pitching and what to write.

Who to pitch

• Brands you already use and like: your enthusiasm will show.
• Brands your audience already buys: check your comments and DMs for product questions.
• D2C brands that already work with creators your size (look at tagged posts on their Instagram).
• Local businesses in your city for food, fitness, fashion and events.

Find the right email

Look for a marketing, partnerships or PR email on the brand’s website (often in the footer, the contact page or the “about” page). A real inbox beats a DM to a busy brand account. If there’s only a generic email, use it and put “Creator collaboration” in the subject.

What a pitch should say

1. One line on who you are and who follows you.
2. Why this brand, in a way that shows you know it.
3. One concrete content idea.
4. One or two numbers (average views, audience in their city).
5. Your link, and a simple ask.

Email template

Subject: Reel idea for [Brand] (skincare for humid weather)

Hi [Name],

I’m [Your name], a Bengaluru creator making skincare reels for women 22–35 ([handle], about [X] views a reel, most of my audience in South India).

I’ve used [product] through two monsoons, and my followers keep asking what I use. I’d love to make a 30-second reel: “3 steps for skin that survives the Bengaluru rain”, with [product] as step two.

My page has my packages, live stats and past work: [your link]

Would you be open to a collab this month?

[Your name]

DM template

Hi [Brand]! I’m [name], I make [niche] reels for [audience] (~[X] views a reel). I love [product] and have an idea for a reel around [idea]. Could you share the right email for collaborations? My packages and stats: [link]

Follow-up (5–7 days later)

Hi [Name], just bringing this to the top of your inbox. Happy to adjust the idea to what you’re launching next. [link]

Send one follow-up, not five. If there’s no reply, move on and try again in a few months with a new idea.

Mistakes that get pitches ignored

• Copy-pasting the same message to fifty brands.
• Leading with your follower count instead of an idea.
• Attaching a heavy PDF instead of a link.
• Asking “what’s your budget?” before showing what you’d make.
• Pitching a brand you’d never post about.

Miracle’s pitch autopilot does the finding and writing for you each morning, using only public business emails, and follows up once.

Questions