MiracleEngagement rate, worked out.
Put in the numbers from your last few posts (or any creator's) to get the engagement rate brands look at, by followers and by views, and how it compares with accounts of the same size.
The number most brands ask for
Likes, comments, saves and shares a post, divided by followers, as a percentage. Easy to check for any public account, so it's what brands compare.
The truer one for reels
Reels reach people who don't follow you, so dividing by views says how much the people who saw it cared. Brands that buy reels look at this more and more.
What brands value most
A save or share means someone wants to come back or tell a friend. If you can, include them: they show the post worked, not just that it was seen.
What's usual
Engagement by followers falls as accounts grow. These are the bands this calculator compares with:
| Followers | Usual range | Strong above |
|---|---|---|
| Under 10K | 3% to 6% | 6% |
| 10K to 50K | 2% to 4.5% | 4.5% |
| 50K to 1L | 1.5% to 3.5% | 3.5% |
| 1L to 5L | 1.2% to 2.8% | 2.8% |
| Over 5L | 0.8% to 2% | 2% |
Live numbers, no screenshots.
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