TDS and your tax desk

What brands deduct (194J, 194C, 194R for barter) and what to keep track of.

Brands may deduct TDS when they pay you: usually 10% under 194J once they pay you over ₹50,000 in a year, or 1–2% under 194C on contracts. Free products above ₹20,000 a year from one brand can fall under 194R.

The tax desk adds up your income, the TDS deducted and what’s still to show in your Form 26AS / AIS, so filing is easy. It’s a guide, not tax advice: check with your CA.

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